How could one single product derail an entire summer for my multi-million dollar business? It sounds crazy, but it happened. The question is whether it was the product -- or its launch on a brand new platform. I'm breaking it all down for you in this video!

BUY INDIVIDUAL GEL PENS BY COLOR HERE: https://elysebreannedesign.com/collec...
BUY THE VIRAL 34 PACK HERE: https://elysebreannedesign.com/collec...